People go online for one basic reason – to get information. Whether that information is the weather forecast, stock updates, latest celebrity gossip or how to learn affiliate marketing, people go online in search of something.
Internet marketers have the task of using the only tool at their disposal – words – to grab the attention of these information seekers, to drive traffic to their site and away from a competitor’s, and to make money online doing so. Enter Google Adwords! Read on for tips on how to write Adwords ads for maximum conversion.
How To Write AdWords Ads That Convert
Google Adwords is a very effective way to promote your website, but as with all forms of advertising, Adwords ads are only as good as their content. Poorly crafted ads will not be effective. The trick is to create ads that use targeted keywords aimed at grabbing the attention of the right kind of traffic. But how do you do that?
Forget Repetition
First, don’t repeat yourself! Say what you want to say and nothing more. Ignore what you have learned from television commercials! Although repetition equals reinforcement when it comes to a 30-second commercial, when it comes to the split-second time frame an Adwords ad has to get the message across, repetition muddles the message. Remember that the nature of an Adwords ad is not to leave a lasting impression, it is to inspire immediate action.
Target Your Market
Next, you’ll want to ensure your ad is targeting the right kind of audience. Your best ad-writing efforts will be lost if you are taking aim at the wrong niche market. Be sure you are writing ads that will catch the attention of people who are likely to click on your ad.
Think carefully about the choice of words. Are you trying to appeal to an over-50 crowd of country-club members? It’s probably not wise to use teenage slang. If, on the other hand, the under-20 set is your target market, it may be wise to throw in a few “OMGs” and “LOLs”. Know thy audience.
Concentrate On Keywords
Think “keywords”. If you were going to search for information on a business like yours, what search words would you use? Be sure you incorporate those words into your ad, particularly in the heading. Don’t “stuff” your ad, however; ensure your use of keywords sounds natural and not forced. Do otherwise and you risk losing credibility.
Accuracy Is Key
Always be accurate. Presenting inaccurate information in your ad will soon be discovered, and your online reputation will instantly suffer a blow. Once you are seen as being unreliable, chances are good that potential customers will run straight into the virtual arms of your competition. Check your facts, your spelling, and your grammar. Then check them again. You’ll be glad you did.
There is certainly an art and a science to writing Adwords ads effectively. The good news is that once you learn these few basic tips, it’s not hard to crank out first-rate ads that will soon start making you money online.
With a little diligence and some attention, your Google Adwords ads will generate the right kind of traffic to your site and that means a more attractive bottom line for you. If you have any other tips on how to write Adwords ads effectively, why not share them in the comments below.
Year Of The Rat
YOTA Internet Marketing Forum
SeoZodiac.com © 2009 - 2010
{ 7 comments… read them below or add one }
Thanks Rat for the very useful article.
I would like to say, don’t waste your AdWords headline with your business name! I’ve noticed law firms are a big culprit of this: “Stanly & Berish LLP” does nothing. Also, make use of the 25-35-35 character limit per line. This involves being creative (and appropriate) with your punctuation, acronyms and symbols. Sometimes that can also mean using white space. And, of course, as with any ad writing, make it benefit-driven (what’s in it for them?).
Great points there Lina, the difference between a well written ad and a poorly written ad will have a huge impact on your bottom line. Make every word count!
So true Year of the Rat, great article.
Some key points I have found to be true when writing Adwords Ads:
1. Inspire immediate action or Call to Action
2. Use Keywords
3. Don’t promise anything that is not true or can’t be delivered.
Then organise keywords into manageable related lists of about 20 words, for each adgroup. Start out with low cost Long Tail Keywords. Then test and measure.
Hope this helps,
Cade
Cade´s last blog ..Boost your Trading Success with the Risk Reward Ratio
Some very good tips there Cade which I am sure will provide many benefits for our readers. Thanks for sharing.
keywords are the key to anything (sorry about the pun) and getting the right audience at the right helps
I love puns Matt, keep them coming
Hi Rat,
Thanks for the great checklist. I’ll be able to go through it as I write my ad and ensure that it meets all of your specifications.
It’s just so important to choose your words carefully. Keywords and more keywords.
Jazz Salinger´s last blog ..Finding Your Passion